Two body types, one silhouette, the Lifelong wordmark held clean on the placket. Fabric fall, seam tape and boot rubber all read as separate materials in the same lighting rig.
- Engagement
- Client production
- Discipline
- Fashion & outerwear · Editorial CGI
- Format
- Still
How it gets made
Every project runs the same six steps. The order is what keeps an AI scaled campaign looking like the product it is selling.
- 01
Brief and AI strategy
What the work has to do, where it will run, and which parts of it AI can carry without the output drifting.
- 02
3D concept and design
The product is modelled and the scene is designed before anything is rendered. Everything after this point refers back to it.
- 03
AI production
Controlled processes generate the volume, inside the limits the 3D master sets rather than from a prompt alone.
- 04
3D enhancement layer
Whatever AI cannot hold steady, the shape, the finishes and the product's own details, comes back from 3D.
- 05
Iterate
Changes go back into the scene file. A note on lighting or a camera move is a re-render, not another booking.
- 06
Deliver, scale and repeat
Once the master exists, the next angle, colourway or market costs a fraction of the first one.
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