"SMAPIT understood our product like an internal team. The animation made our appliance feel premium and launch-ready."
Hardware & Durables
Fitness gear is heavy, bulky and hard to shoot well. Supplements sell on ingredient stories a camera cannot capture. We build both accurately, then show scale, assembly and dissolve in scenes that never needed a warehouse, a rig or a delivery slot.
Brands we’ve built for here
- Cockatoo
What fitness & wellness demands.
The details this category lives or dies on, and how an accurate 3D master solves each one instead of fighting it on a set.
- 01
Scale communicated honestly
Buyers need to know whether it fits the room. Accurate proportions in a real-feeling space makes footprint legible.
- 02
Assembly and adjustment
Folding frames, resistance settings and attachments animate on camera instead of relying on a manual diagram.
- 03
No freight for a photoshoot
Heavy equipment does not have to be shipped to a studio and installed before anyone can photograph it.
- 04
One range, one look
A full equipment line is lit and framed on the same rig, so the range holds together across every listing.
The fitness & wellness questions we get.
Real fit-check, format and cost questions from brand teams in fitness & wellness. Answered with the numbers, 2026 category signals and named-client work we actually ship against.
- 01
Can you render a cross-section of my protein powder or gummy?
Yes. Cross-section CGI of powders dissolving, gummies breaking apart and capsules releasing ingredients is one of the strongest supplement content formats for 2026. Cross-section shots are table stakes for fitness D2C because a camera physically cannot show internal composition or in-body absorption. We produce 15 to 30 second cross-section films that visualise ingredient breakdown, dissolve rate and absorption pathway, matched to your brand's colour system, tone and creator voice.
- 02
Do your ad visuals stay inside FSSAI and ASCI compliance?
Yes. Every supplement visual is scoped to stay inside FSSAI 2026 nutraceutical labelling rules and ASCI ad code. FSSAI 2026 tightened claims for nutraceuticals: therapeutic and disease claims are banned, allergen and contraindication callouts are mandatory, and e-commerce listings must display the FSSAI number. Our visuals stay educational rather than medicinal, and every claim shown in a render traces back to a compliance document rather than a marketing intent.
- 03
Can you match a creator-led brand's tone at launch scale?
Yes. Creator-led D2C fitness brands (BeastLife, Fast & Up, MyProtein India) run creator-cadence content that a traditional shoot cannot match, and our AI Creative Engine ships at that pace. BeastLife (Gaurav Taneja) tracked roughly ₹100 crore FY26 revenue at ₹320 crore valuation. Creator-led brands need cinematic ingredient stories at creator cadence: 10 to 30 variants per launch, sized for YouTube full-length, Reels, Shorts and PDP. Brand Style AI is trained on the creator's tone and colour system so variants stay on-brand across a 100-cut batch.
- 04
How do you visualise a supplement's ingredient story in 30 seconds?
A tight three-beat structure: hook (the promise), proof (cross-section CGI of the active ingredient), payoff (product hero shot with claim callout). Beat 1 (0 to 6s) is a scroll-stopping hook, usually a slow-motion cross-section reveal or a macro shot of the active ingredient. Beat 2 (6 to 22s) is the proof: absorption pathway, molecular action, dissolve rate rendered in CGI. Beat 3 (22 to 30s) is the product in hero framing with a compliance-safe claim overlay. Ships sized for Reels, Shorts and PDP.
- 05
Which fitness brands have you shipped for?
Named fitness and wellness clients include Cockatoo. Cockatoo runs monthly production cadences for equipment ranges, delivered as 3D masters, hero renders, PDP galleries, exploded-view assembly animations and AI ad variants sized for Meta, Amazon and Flipkart. The equipment SKUs ship at accurate scale in real-feeling home-gym scenes rendered around the product.
Real reviews from the
brands we build for.
Feedback from brands we've delivered for across India, the US and the Gulf.
"Easy to work with, beautifully animated, and very flexible. Exactly what we were looking for."
"The 3D renders replaced our entire photoshoot. Faster, cheaper, and easy to recommend."
"Clean, modern, and reliable. Clients notice the quality immediately and always ask how it was made."
"The animations feel natural and responsive. This saved us hours of custom motion work for our launch."
"Exceeded all our expectations. Best decision for our brand content, every star deserved."
"Absolutely love this! The CGI ad stopped the scroll completely. Best creative decision ever."
"The 3D detailing was flawless. They captured every material perfectly, making it indistinguishable from real photography."
Questions, answered.
The things brands in this space ask before the first brief. Anything else, just email us.
Yes. The model is built to real dimensions, so placing it in a home-gym or living-room scene gives buyers an honest read on footprint, which is the question most large-equipment listings fail to answer.
Available for new projects
Bring us the product.
Building for fitness & wellness? Send the brief and get scope, timeline and a fixed quote back within one working day.